CHARLES & KEITH, the leading global fashion brand from Singapore, has unveiled a stunning digital cover spread in collaboration with Starship Entertainment’s rookie group, KiiKii, in Allure Korea. In this exclusive feature, KiiKii showcases the unique charm and individuality of its members, presenting a bold and distinctive style.
For this shoot, KiiKii effortlessly embodied CHARLES & KEITH’s 2025 Spring Collection, exuding confidence and charisma through their styling and poised expressions. Their striking presence instantly captivated viewers, while their professionalism on set further heightened anticipation for their future endeavors.
A key highlight of this editorial was the seamless harmony between KiiKii’s hair, makeup, and styling, which perfectly complemented the essence of CHARLES & KEITH’s collection. The members showcased structured chain-detailed bags, sporty yet chic mesh boots, and sleek ballet flats, exuding a sophisticated yet unique appeal. Through this feature, KiiKii solidified its status as a nextgeneration fashion icon.
The 2025 Spring Collection by CHARLES & KEITH fuses contrasting elements, such as softness and structure, raw textures and refined designs. Standout pieces include the Andromeda Chunky-Chain Top Handle Bag, which features a fluid silhouette enhanced by bold chain details, and the Loren Mesh Cut-Out Boot Sandals, which emphasize innovative textures and craftsmanship.
A representative from the shoot expressed admiration for the collaboration, stating, “The synergy between the outfits, accessories, and KiiKii’s aura was truly remarkable. The partnership between CHARLES & KEITH, KiiKii, and Allure Korea has resulted in an exceptional outcome.”
The April issue of Allure Korea will be available for pre-order starting in mid-March and will officially hit online and offline stores from March 20. Additionally, fashion films, behind-the-scenes footage, and exclusive content will be released sequentially across Allure Korea’s social media platforms, including YouTube.
About CHARLES & KEITH
Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.