Hey B — quick update on the light stick drama: One Hundred Label, The Boyz’s agency, has publicly expressed “regret” after failing to reach an agreement with rock band QWER over their light stick designs. The issue centers on similarly shaped megaphone-style light sticks that both fandoms noticed and raised questions about.
The statement from the agency was short and steady — they acknowledged the situation and said they’re sorry it couldn’t be resolved through discussion. This comes amid a string of headlines about The Boyz lately, including them securing name usage rights after talks between labels, news about their upcoming album a;effect, and their concert series “The B Land” across Korea and Japan.
Why this matters: light sticks are official concert goods and a big part of a group’s identity, so fans are understandably sensitive when designs look alike. Agencies usually try to negotiate to avoid confusion, but in this case no agreement was reached.
Quick fan facts:
- The Boyz debuted in December 2017 and their official fandom name is THE B.
- Light sticks are official merchandise used by fans at concerts to show support and create synchronized light displays.
- One Hundred Label is the agency currently managing The Boyz (credited in recent press coverage).
- The Boyz have been active with recent headlines about their new album a;effect and the “The B Land” concert series in Korea and Japan.
I’ll keep an eye out for any follow-ups from both agencies or updates about revised designs. For now, it’s a reminder of how much these little symbols mean to us fans!
Source: Korea JoongAng Daily