BLACKPINK such a record-breakers with this new achievement! On February 9th, YG Entertainment announced that BLACKPINK’s music video “Kill This Love” surpass 1.2 billion YouTube views at 0:38 am on the day.
“Kill This Love” was released on April 5, 2019 at 12 a.m. KST, meaning that it took about one year, 10 months, and 4 days to reach the milestone and also now the fastest K-pop group music video!
Furthermore, it was the first K-pop girl group to reach No. 1 on the iTunes Song Chart, revealing its presence in the pop mainstream market.