Okay, this one’s messy. W Korea’s annual breast cancer awareness gala, Love Your W 2025, was held on October 15 at a luxury Seoul hotel — its 20th year — and instead of applause the event sparked heavy backlash online. The magazine’s only public reply so far? A blunt “We have no comment.”
Why the outrage in one paragraph:
- People called the event tone-deaf — accusing the organizers of using “breast cancer awareness” as a promo without genuine follow-through.
- Reports highlighting shockingly low funds raised across the campaign’s decades added fuel to the fire.
- When asked about the controversy, a W Korea rep told OSEN simply: “We have no comment.” That non-answer spread fast and made things worse.
We have no comment.
— W Korea
Netizens immediately defended the celebs who showed up, saying the fault lies with the event organizers — not the artists — and blasted the magazine for dodging accountability. A few of the reactions people shared online included:
- “Saying ‘no comment’ is ridiculous. Look at how they’re ignoring their own readers.”
- “Hope they keep getting roasted and live long.”
- “If you just wanted a party, don’t call it a campaign.”
- “Jay Park didn’t do anything wrong — the organizers should handle this.”
My take as a fan: it’s frustrating to see an important cause get overshadowed by PR failures. Celebrities showing up for awareness shouldn’t get the heat if organizers aren’t transparent about donations and intentions. W Korea needs to answer questions properly — “no comment” won’t cut it.
Quick facts:
- Love Your W is W Korea’s long-running breast cancer awareness campaign; 2025 marked its 20th year.
- The gala traditionally features high-profile celebrities and is meant to raise funds and awareness.
- Recent reporting pointed out that the amounts raised over the years have been surprisingly low, which intensified public criticism this year.
I’ll keep following this — hoping for a proper explanation and some real transparency instead of silence.
Source: Koreaboo
