Big HYBE news dropped on July 20, 2026 — the company has officially unveiled Tuide, a seven-member girl group set to debut later this year under HYBE’s new sublabel ABD. The name Tuide comes from the phrase “Tune the tide,” which the agency says reflects the group’s mission to start a fresh wave of joy while letting each member shine artistically within the team.
What got me the most excited: one of the members is Seoyeon, the younger sister of TWICE leader Jihyo. HYBE also revealed that veteran executive Han Sung-soo will oversee production — he’s known for working with big names like Seventeen and Iz*One. Tuide will be ABD’s first official release; this sublabel was created to focus specifically on female talent within HYBE’s multi-label system.
Quick, fan-friendly context to round this out:
- HYBE’s multi-label approach already includes successful female acts such as Le Sserafim, NewJeans, Illit, and Katseye — Tuide joins a growing roster.
- Han Sung-soo is a respected industry figure who’s worked with high-profile groups like Seventeen and Iz*One and has been recognized on Billboard’s lists.
- Jihyo is TWICE’s leader and a longtime JYP trainee; recent reports say she may pursue independent management for solo work while still participating in TWICE group activities.
- TWICE’s scale: their THIS IS FOR tour sold hundreds of thousands of tickets globally (including major runs in North America, Australia, and Japan), underscoring how big a name the family connection brings attention from fans.
For fans, this is one of those thrilling moments where a new group debuts with both a strong company behind them and an interesting industry tie-in. Whether you followed Seoyeon’s pre-debut mentions or you’re simply excited about more female groups from HYBE, Tuide is definitely one to watch this year.
Source: Outlook Respawn